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When is E3 going to be fun again?It’s me, the joy-ruiner
It’s me, the joy-ruiner
A couple of months ago, Imogen askedif we need E3 anymore. And I have been thinking about this question a lot. It comes up pretty regularly, and has done basically since E3 started, along with whether E3 is going to last for much longer. It’s been nearly 30 years now. But, as Alice0 pointed out to me as we surveyed the smoking wreckage of our desks afterE3 2021, this industry is loathe to let things die if it can help it. Even if E3 did eventually end it would be repackaged as a spiritual successor a few years later, possibly called Two Point Expo or similar. So perhaps another question to think about is: will E3 ever be as fun as it used to be?
E3 2021 Reaction, Recap & Review | Elden Ring, Starfield & The Biggest E3 Trailers and RevealsWatch on YouTube
E3 2021 Reaction, Recap & Review | Elden Ring, Starfield & The Biggest E3 Trailers and Reveals
Ah, it used to be a great time, didn’t it? There were only three shows you had to care about, really: XBox, PlayStation and Ninty. How exciting, to look at the t-shirts Phil would be wearing under his blazer! The thrill of seeing what weird screen setup the stages would have! I remember the unveiling of the 3DS, which was like being told Miyamoto had successfully transmuted lead into gold, and it could be yours for a mere 250 bucks. That was over a decade ago. And the 3DS got discontinued last year. And is not a PC, so I shouldn’t even be talking about it.
Back in what I am staunchly refusing to refer to as the good old days, there were fewer options, so all the big publishers put their stuff in the platform-holder shows. Practically that meant Xbox or PlayStation, cos Ninty were and are mostly first party pals. You were guaranteed to see something that made you go “Woah!” several times a night. The banner announcements were also admirably theatrical. I feel lessons were learned from theKinect briefing, but I wish they’d be unlearned again (side note: pitch to Graham that we find and interview the child from that showcase).
Genuinely well hyped for Redfall
These days, because everything leaks when it accidentally gets listed on Brazillian Amazon, or beacuse Sony’s office wifi password is KN4CK, it feels like we know what we’ll see announced. That’s not necessarily the ESA’s fault, but it does mean there’s less of the capacity to surprise. Plus even if you don’t you can’t be sure that the same game isn’t going to show up at every single show. Developer shows like Ubisoft and EA’s efforts aren’tunfun, really - Ubisoft in particular still fully commit and usually have theirJust Dancetroupe dressed as strawberries and wool, that kind of thing - but E3 might just be a victim of its own, and others', success.
Shout out to Geoff Keighley for giving these up and comers a shot at publicity during the Summer Game Fest
It makes me feel like a “jaded old ma’am yells at cloud” type, and I don’t want to be. I got flashes of proper surprise excitment this year, like the reveal ofRedfalland all the other remakes ofLeft 4 Dead. I believe that E3 does have the potential to be a carnival of fun again. Personally I think the ESA should just submit to the inevitable and subcontract the whole thing to Geoff, who can do one huge four hour show and get exactly the same amount of excited about FromSoft games, and about tiny indie games about bears and ice cream.
Tell me what you think. Can E3 be proper fun again? What does it need to do to get back to that again? Or do you think it still is and I’m just grumpy at having to stay up late to seethe same trailer for Jurrassic World Evolution 2about a million times?
