HomeNewsImmortals Fenyx Rising
Ubisoft’s Gods & Monsters was renamed after trademark troubles with Monster EnergyGods & Monsters never once made me think about Monster Energy drink, yet here we are
Gods & Monsters never once made me think about Monster Energy drink, yet here we are
I can honestly tell you that Gods & Monsters never once made me think about Monster Energy drink, but the drinks company apparently thought otherwise. It’s come to light that Monster actually filed a legal opposition to Ubisoft’s Gods & Monsters trademark.
A couple of weeks ago, Ubi revealed they’d renamed the game toImmortals Fenyx Rising, citing creative reasons for the switch. That doesn’t seem to be the whole story, however, because the name change came shortly after this legal challenge was filed.
A month later, Ubisoft responded to this denying Monster’s claims, noting that the word “monster” is already used in loads of other trademarked names. Though we can’t say whether this is the reason they ultimately changed the name, the fact that they did shows Ubisoft weren’t super-attached to it.
Lawyer Richard Hoeg goes into the Monster dispute in depth in the video below. It’s a helpful explanation of the trademark laws this fiasco is wrapped up in, and he provides some of his own opinions on why Ubisoft didn’t challenge the opposition more. He speculates they likely could have won, but it’d take time and money.
Watch on YouTube
Watch on YouTube
