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Ubisoft are paying £1 million for one trailerSo that’s how much they cost?
So that’s how much they cost?
It’s no secret that big publishers spend small fortunes on marketing, but it’s rare that we get to put actual numbers to it. Here’s one: Ubisoft are paying approximately 11 million Swedish krona (around £940k/$1.23m) for one trailer. That’s according to the company who this week announced they’ve signed an agreement with Ubisoft to create a trailer. You probably don’t know their name but you might know some of their work, like theCyberpunk 2077trailer from E3 2019 which revealed virtual Keanu Reeves.
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Look, this announcement is not exciting. It says we can probably expect another flashy CGI trailer (I assume, given everyone’s past work) which doesn’t represent a game in the slightest. It gives no hint of any secret upcoming games. The announcement is made for the industry, not Ubisoft fans. But for casual observers of the industry, this is one of the rare times we hear anything about how much marketing costs. It’s rare we hear how much anything costs big publishers. EA were reportedlyspending two or three times as much on marketingas development back in 2009, but that info’s too old to be any use.
£1 million is not how much every cinematic trailer costs, of course. Figures could vary wildly with style, length, scale, fanciness, cast, and all sorts of things. But next time you see a flash CGI vid and wonder “How much did that cost them?”, you might at least have a ballpark figure to refer to. It’s an interesting number to note.
