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Twitch subscriptions are now cheaper in the UKAnd most of the rest of the world

And most of the rest of the world

For context, a subscription in America costs $5 USD. The exchange rate means that UK subscribers were previously paying around $7 to subscribe to the same streamers.

Local sub pricing has arrived in Europe. Starting this week, new sub prices in UK and Ireland:🇬🇧 £3.99 GBP🇮🇪 €3.99 EURFind out more:https://t.co/Jd4hIZJv8npic.twitter.com/9hVuZl0Tif— Twitch UK & Ireland (@TwitchUKI)August 5, 2021

Local sub pricing has arrived in Europe. Starting this week, new sub prices in UK and Ireland:🇬🇧 £3.99 GBP🇮🇪 €3.99 EURFind out more:https://t.co/Jd4hIZJv8npic.twitter.com/9hVuZl0Tif

Some streamers have expressed concern that the lower cost will eat into their profits and make it harder for smaller streamers to regularly hit the lower $100 limit on cashing out their earnings from Twitch. In aregularly updated post explaining the changes on the Twitch blog, the streaming service say they’ve seen more users subscribing as a result of the cheaper prices.

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“Compared to the three months prior to local sub pricing, viewers are gifting five times more subs” in Mexico and Turkey, reads the post. “More creators are earning sub revenue now, and more viewers overall are supporting their favorite channels… These results confirm to us that lower prices help subscribers grow.” Twitch are alsoguaranteeing Twitch creators a certain portion of their revenuefor three months after the local pricing change, if they meet certain eligibility requirements.

Unfortunately thebest Twitch channelstill doesn’t accept subscriptions, so all this is moot anyway.