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Disney have rebranded the Lucasfilm video games division, this time sending the Star Wars lords back to a name from 1986: Lucasfilm Games. That’s the brand under which they developed games includingThe Secret Of Monkey IslandandLoom. This seemingly is only a rebranding, mind, and they’re not rebuilding the development studio. Because Disney run time on a loop, presumably they’ll rebrand to LucasArts in 2025, essentially close it down in 2048, then return to Lucasfilm Games in 2056.
Theofficial Star Wars websiteannounced yesterday that “Lucasfilm Games is now the official identity for all gaming titles from Lucasfilm, a name that encompasses the company’s rich catalog of video games and its eye toward the future.” They also shared “a special sizzle reel celebrating the history of games from Lucasfilm”:
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“Lucasfilm’s legacy in gaming stretches back decades,” the Starsite said. “And with Lucasfilm and the galaxy far, far away entering a new and unprecedented phase of creativity, so will the world of Lucasfilm Games - developed in collaboration with the finest studios across the industry.”
No word yet on what those future Lucasfilm Games games are. Probably just more Star Wars, innit. The latest arerespectable singleplayer stabber Star Wars Jedi: Fallen Order, thesolid spaceship shooter Squadrons, anda weird Sims 4 expansion, withyet another LEGO Star Wars gamecoming later this year.
This sounds like merely the rebranding of a licensing division. But hey, Disney and Lucasfilm live on nostalgia, always keen to trade on post glories and tie everything back to things folks remember from when they were kids. I was disappointed to see wonderful webseries The Mandalonian establish its own space in the gaps between stories then pointlessly fall back on nostalgia-invoking characters from films. Always gotta create opportunities for new spin-offs, I guess. And my god, The Rise Of Skywalker is the biggest heap of shite I’ve seen in years - and I mostly subside on Hallmark Christmas films and direct-to-VHS horror movies.
