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Tencent are working in concert with Ubisoft’s founding family after €300m investmentTencent now hold almost half of Guillemot Brothers, the largest stakeholders in Ubisoft
Tencent now hold almost half of Guillemot Brothers, the largest stakeholders in Ubisoft

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The deal between Guillemot Brothers and Tencent is described as the companies entering “into concert” together. Although they’re investing heavily in Guillemot Brothers, Tencent won’t have any positions on the company’s board of directors. Neither will they have consent or veto over what Guillemot Brothers does, nor any operational rights over Ubisoft.
Tencent now holds a 49.9% stake in Guillemot Brothers, and that expanded concert means the Guillemots can increase their stake in Ubisoft to 29.9% of capital or voting rights. Ubisoft’s board have allowed Tencent to more than double their direct stake to 9.99%, with a block on Tencent selling their shares in place for five years. Tencent won’t be allowed to increase their stake in Ubisoft for another eight years.
Hey, it’s more consolidation in the games industry folks. Sort of, anyway. You can read the full statement from Ubisoft and Tencenthere.