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Respawn CEO Vince Zampella is taking over Dice LAA studio rebrand and a new game are on the way
A studio rebrand and a new game are on the way
Vince Zampella, the head ofTitanfallandApex Legendsstudio Respawn Entertainment, is taking over Dice LA to launch the studio’s very own game for the first time.
Nowaccording to the Los Angeles Times, Zampella’s plan is to rebrand Dice LA once more in an effort to give them a “new image”, and after six years finally set them apart from the Stockholm mothership.
“We want people to say, ‘This is a destination you can go and make new content,’” he told the LA Times. “I think they’ve kind of gotten the branding that they are the support studio for Dice Stockholm. I think rebranding is important for showing people, ‘Hey! Come work here. We’re going to do some amazing things.’”
“I think we’re going to have a really strong studio out of our Los Angeles location, " says Laura Miele, EA’s chief studios officer. “They can go from a support team to a full stand-alone studio to create a new game offering.”
Dice LA will operate separately from EA’s other studios, and though the developers will still interact, Zampella says: “We do talk a lot, and the more we interact and learn from and teach each other, the better we’ll be. So there’s interaction, but as far as the games, they’re their own studio.”
As for this new game, it’s difficult to say what we’re in store for just yet.With no reveals on the horizon, it looks like we’ll be waiting a while to find out.
