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Microsoft’s livestreaming service Mixer shuts down todayOfficially, it’s transitioning folks to Facebook Gaming
Officially, it’s transitioning folks to Facebook Gaming
After four-and-a-half years, Microsoft’s livestreaming platformMixerwill shut down later today.Officially, Mixer streamers (Mixerers?) are invited to swap over to Facebook Gaming’s livestreaming service, with treasured Mixer Partners getting partner status over there too. From what I’ve seen on my stroll through Mixer on this final day, a whole lot of folks are planning to switch to Twitch. The shutdown comes less than a year after Microsoft went wild recruiting top Twitch streamers including Tyler “Ninja” Blevins with exclusivity contracts rumoured to be worth millions.
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FPS ace Michael “Shroud” Grzesiek had a better one:
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Despite the big names and bigger cheques, apparently it wasn’t enough.
“Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible,” Microsoft said inthe shutdown announcementin June. “It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform. "
Microsoft have teamed up with Facebook Gaming to offer folks a way to transition onto their platform, keeping the partner status for earning money off it. Seethis FAQfor more on handover plans. But Facebook Gaming is another also-ran platform. Poking around Mixer today, I saw many streams advertising moves to Twitch, and only one person saying they were headed to Facebook Gaming. Ninja has already gone overto YouTube.
