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Microsoft are looking to buy Japanese studiosThey simply cannot be stopped
They simply cannot be stopped
As of late, Microsoft have bought up countless mid-size game studios, culminating recently in the acquisition of big ladZeniMaxin September. Even still, they hungered formore, and now it looks like they’re after a Japanese studio to gobble up.
Update: Xbox boss Phil Spencer has since semi-denied this. “I don’t think so… I mean, I’m not in every meeting that every team has, but I’ll say not from me,” hetold GameSpot.
Jeremy Hinton, head of Xbox operations in Asia, said that Microsoft’s focus with this acquisition isn’t just on console sales, they also want to attract more people over to their Game Pass Ultimate subscription service.
The report also states that while Japan’s videogame market isn’t as large as China and the U.S, it’s still the biggest based on per-capita spending. Money does indeed, talk.
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Historically, Microsoft have had a pretty torrid time in Japan, though. You only have to glance at Famitsu’s weekly estimated hardwaresales chartsto see Xbox sitting at the bottom practically every time.
I suppose nabbing a Japanese game studio would help, although it’ll take a long while before Microsoft can prise Sony and Nintendo’s grip off the market. But who will they snap up? Sega? FromSoftware?! Square Enix?!! Let the speculation commence.
