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Football Manager offers in-game advertising space to mental health charitiesGame on!

Game on!

“We will be offering free advertising in Football Manager for mental health charities in different countries who are helping people during the Covid-19 crisis,” Sports Interactive CEO Miles Jacobsontweetedyesterday. “If you work for one & want to learn more, please email partnerships@sigames.com

Like real stadiums, Football Manager has ad boards around the pitch during matches, a mix of real brands and generic ones. Presumably that’s the space Jacobson is offering. It’s not huge, maybe, but every little helps. Football is so huge as an interest, an activity, and a focus for socialising in many people’s lives, and it’s a huge loss especially with the UK now in Covid-19 lockdown. Virtuafooty like this and Fifa will have to do for now. So it’s nice that the trial is extended too.

Football Manager 2020 reached an all-time peak of 180,838 players in-game at the same time this past week,Steam’s numbersay. That’s 100,000-odd more than the previous concurrent peak. Yes, of course it’s higher because the game is free right now, but I’m not cheering for statistics, I’m cheering for all the extra people happily distracted right now.

If you fancy a go, head on overto Steamand get downloading. If you dig it and want to buy it after the trial expires, your saves will carry over.

Football Manager’s simulation of league play has alreadyincluded Brexit scenariosand the consequences thereof, so it’ll be interesting to see if pandemic lockdown factors into future years.