HomeNewsFIFA 23
EA say it’s “fair” that players can buy controversial loot boxes in FIFA 23Publisher says “spending is entirely optional”
Publisher says “spending is entirely optional”
FIFA 23 Ultimate Team | Official Deep Dive Trailer | FUT 23Watch on YouTube
FIFA 23 Ultimate Team | Official Deep Dive Trailer | FUT 23
“We wholeheartedly believe that Ultimate Team and FUT Packs, which have been part of the game for more than a decade, are a part of FIFA that players love - fans love that the game reflects the real-world excitement and strategy of building and managing a squad. Giving players the choice to spend if they want to is fair,” reads the statement from EA.
“It’s worth saying that spending is entirely optional in our game, and we do not encourage spending over earning rewards through game play. FUT Packs work in just the same way whether they are paid for or earned, and most players don’t spend in game at all. For example, nine out of 10 FUT Packs opened inFIFA 22were earned.”
I suspect EA fighting to keep the feature has less to do with it being “fair” that players can choose to spend, and more to do with Ultimate Team modes across EA Sports games earning $1.62 billion (around £1.32 billion) in 2021, or 29% of EA’s total revenue for the year.
