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EA reportedly looking for a buyer and has spoken to “Disney, Apple and Amazon"A proposal from NBCUniversal has apparently collapsed
A proposal from NBCUniversal has apparently collapsed
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A spokesperson for EA told Puck they would not comment on “rumors and speculation relating to M&A”. ‘M&A’ is short for mergers and acquisitions.
The past few years have seen a wave of consolidation within the videogame industry. That includes tech giants like Microsoft who are in the midst of buying Activision Blizzardfor $69 billion, major publishers likeTake-Two buying mobile giant Zynga for $12.7 billion, and investor-funded holding companies like Embracer Group, who now own 124 studios and addedCrystal Dynamics and Eidos Montreal earlier this month. Electronic Arts have been active too,buying Codemasters for $1.2 billion (around £960 million) last year.
Electronic Arts have allegedly been “persistent” in pursuing a sale, according to the report, and “has only grown more emboldened in the wake of the Microsoft-Activision deal.”
It seems likely that there will be other major deals in the near future. Back in February, Ubisoft CEO Yves Guillemot saidduring a quarterly investor callthat the French publisher “can remain independent”, but if there was an offer to buy them, “the board of directors would of course review it in the interest of all stakeholders.” There have beenreports sincethat several private equity firms are interested.
